The problem with Abbott's press release



After surviving the recent spill motion, Abbott released a short press statement that was refreshingly short and to the point.  However, the opening line was perplexing:

"The Liberal Party has dealt with the spill motion and now this matter is behind us."

Why say this nonsense? It's quite clear to everyone that this matter is not over.   Abbott still faces a big challenge in holding on to his position as leader.  

There is a good lesson here for anyone writing a speech. It's about authenticity.  Authenticity is crucial if you ever want to be persuasive.  

By opening their press statement with this sentence, the whole message was undermined.